Partners: Channel Factory

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Channel Factory

Improving performance by connecting brands with the right audience on the right content on YouTube

What is Channel Factory?

Channel Factory is a global technology and data platform that maximizes both efficiency and contextual suitability, delivering increased performance for advertisers on YouTube. Channel Factory uses AI and proven best-practices to place video ads on Youtube. By categorizing 3.4 million creators and over 870 million videos, Channel Factory informs ad-placement decisioning and creates campaigns that are suitable, inclusive, contextually-relevant, and responsive to drive commercial advantage for brands. Their technology uses creator data, audio transcripts, performance data, and human review filters to deliver maximum brand suitability and enhanced contextual targeting capabilities for YouTube campaigns.

Channel Factory Stats

  • 3.4M channels analysed
  • 870M video’s re-categorized
  • 30% average increased performance
  • 15% average decreased media wastage
How it Works
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How brands can advertise on Channel Factory?

Channel Factory will work to guaranteed outcomes, managing a bespoke campaign built exclusively for your brand whilst delivering guaranteed CPMs. Brands can leverage YouTube’s full suite of advertising formats while taking advantage of Channel Factory’s own data and targeting capabilities on the platform. Outline your objectives and KPI’s and we will create custom solutions for your campaign.

Why Digitize

Publisher Offerings

  • Guaranteed CPV/CPM
  • Guaranteed safety and suitability
  • Real-time campaign optimization
  • Detailed insights and reporting
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Channel Factory Ad Specs

Contact us for specifications and formats.

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Partners: Rakuten TV

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Rakuten TV

A selection of premium content available for free thanks to carefully-selected advertising partners.

What is Rakuten TV?

Rakuten TV is a video-on-demand (VOD) streaming service, offering movies and TV series for free consumption, rental, and purchase. It is owned by the Japanese company Rakuten. Rakuten TV’s catalog includes content from studios around the world, including Warner Bros., Disney, and Sony Pictures, local distributors, and independent labels, being the smallest and least known service among its competitors.

Rakuten TV’s content can be streamed from most devices, offering a similar service to Netflix and other streaming services.

The company is headquartered in Barcelona and currently operates in sixteen countries around Europe; Spain, United Kingdom, France, Germany, Italy, Sweden, Finland, Austria, Ireland, Belgium, Croatia, Netherlands, Luxembourg, Portugal, Ukraine, and Switzerland.

Digitize is the exclusive provider of Rakuten’s VOD inventory in Ireland, providing a high-impact inventory for agencies to complement their media strategy by advertising pre-roll and mid-roll on Rakuten TV.

Rakuten TV Stats

  • 90%+ View Through Rate
  • 30″ Non-skippable & Audio Activated Ads
  • 97% Viewability Rate
  • 320%+ growth of the base YOY
  • 1.9B Minutes of Free Content
How it Works
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How Brands can advertise on Rakuten TV?

Engage with a cord cutting, family-orientated audience during their favorite moments. Launched in 2008, Rakuten TV is now part of Rakuten – the 6th largest internet services company in the world.

Rakuten TV combines a TVOD, SVOD and free VOD offering in 43 European countries.

Rakuten TV is the single point of access for a wide portfolio of premium movies, entertainment and news content to reach urban, educated young families and professionals.

With up to 80% of a campaign’s impressions being consumed by heavy and medium TV viewers, more efficient frequency management is required to maximize budget and avoid brand turmoil.

Rakuten TV is your Trusted CTV Partner offering:

  • Flexible buying and cost effective: Digital KPIs in a TV environment.
  • Brand Safe Environment: Non skippable, audio activated and full screen format.
  • Family & friends favourite entertainment platform: Premium movies and live channels for a lean back experience.
  • Unique Discoverability in the OTT market. Exclusive partnerships with the largest TV manufacturers.
  • Be at the center of the living room, on the biggest screen of the house: the TV.

 

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Rakuten TV Ad Specs

To get the latest specs for Rakuten TV CTV Ads, be in touch using the Contact button here.

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Partners: BBC.com

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BBC.com
bbc news

The world’s most trusted and high-quality international news brand.

What is BBC.com?

The BBC is the world’s most trusted international news broadcaster. Over half the global online audience watch or view the BBC on a monthly basis.

BBC.com delivers authentic journalism across all digital touch points. A truly global player with an increasing portfolio of local and regionalised sites that resonate deeply with audiences. BBC.com reaches over 151 million unique browsers globally each month across PCs, tablets and mobile devices. In Ireland, BBC.com receives 34 million page views, monthly. Two highly attractive audience segments significantly over-index across BBC platforms; Worldly Achievers and Culturally Curious.

Digitize works with advertisers and their agencies to help connect them with BBC’s curious and globally minded audience through advertising opportunities, bespoke branded content, and sponsorships.

From the latest immersive ad units to a suite of responsive display and video ads, mobile and app formats, and interactive pre-roll, BBC Advertising provides a stand-out visual tool kit to create powerful marketing solutions for brands across screens.

BBC Ireland Monthly Stats

  • 3.4M Unique Users on BBC.com
  • 2.4M Unique Users on BBC News
  • 1M Unique Users on BBC Sports
  • 420K Video Views on BBC YT Channels
  • 325K Unique Listeners on BBC Podcasts
How it Works
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How Brands can advertise on BBC?

The BBC Global News digital portfolio covers a broad range of up-to-minute international news, in-depth analysis, and feature content.

Advertise on BBC homepage, BBC News, BBC Sport, BBC Worklife, BBC Culture, BBC Future, BBC Travel, BBC Weather, and on premium video destination BBC Reel, across PCs, tablets and mobile devices.

Extend audiences and reach them through the BBC’s range of YouTube channels with 420k monthly video views in Ireland. A total of 13 Editorial Channels which include TopGear, BBC Earth and BBC Studios to name a few.

Listen without limits. 100’s of BBC produced award-winning podcasts are available commercially. The collection includes world class content under every theme imaginable, with new features produced by the minute, in the biggest-growing channel in media.
Advertisers can enjoy this premium inventory with vast targeting capabilities available.

Why Digitize

How Digitize works with BBC

  • Official Partner. BBC Global News appointed Digitize as Ireland Sales Partner in 2021.
  • Premium brand-safe placements. The BBC are committed to doing everything possible as a news publisher to ensure that advertisers are working within a brand safe environment.
  • Multiple ad solutions. Creative ad formats are important to keep your audience engaged. Choose from a variety of ad solutions for your Display, video, and audio campaigns.
  • Precision-targeted campaigns. Vast targeting solutions available for your Display, Video and Audio campaigns.
  • Quality campaign performance. From Reach to Conversion campaigns, we will share insights and learnings from your BBC campaigns.
  • Quick and easy buying solutions. Buy inventory programmatically through PMP and PG deals or set campaigns up directly with an IO buy.

Contact BBCadvertising@digitize.ie for more information.

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BBC Ad Specs

To get the latest BBC Ad Specs, download here.

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Our Partners: Adsure

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Adsure

Adsure is our independent trading desk that specialises in direct response campaigns via a hyper-contextual model.

What is Adsure?

Adsure is a unique programmatic advertising network in that we use only hyper-contextual data (that is, we read the page to determine both content and tone) to reach our audience. Instead of dropping cookies and tracking the behaviour of the online user, we use the webpage’s content to determine the audience. Our ads, therefore, are served on ‘best-fit’ webpages without having privacy concerns. As a result, Adsure is one of the few fully GDPR compliant ad networks in the market.

Unlike standard contextual models, this process identifies and analyses the tone of the content, and subsequently determines whether the attitude towards a topic holds a positive, neutral or negative opinion. This results in a far more intuitive ad matching.

Demographic Targeting. Key Segments

  • 98% internet users reached in Ireland
  • 300+ Pre-built semantic categories
  • Unlimited Custom categories
Adsure
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Why choose Adsure?

Since moving from a behavioural to a hyper-contextual model in 2018, we have gained year-on-year increases to the overall results of our campaigns. In 2020 for example, our existing clients experienced a 42% lift in conversion rates over 2019.

To capture each user’s intentions when browsing the web, our hyper-contextual model uses responsive and sentiment targeting to separate the webpage’s positive and negative keywords. By doing this, we achieve a much better understanding of the authentic relationship between the words. In response, your brand’s message will only be delivered to users (and websites) that have a suitable and positive attitude towards your brand, topic or industry.

Alongside creating a superior contextual analysis, such a method ensures brand safety. This means your advertisement can discover new channels, increase coverage and improve the overall performance of your campaign, while remaining on appropriate webpages.

Features

Some Noteable Features

  • Custom Brand-Specific Targeting: Alongside a large list of pre-built semantic and specialty categories, we shape custom segments and personas specific to your campaign. This results in delivering on content that relates only to your ad.
  • Verified Quality: Using our partner’s pre-bid solutions we can identify the content and the tone before offering a bid.
  • Complete Visibility: Monitor your campaign’s performance with daily automated reports, personalised with the metrics that are important to you.
Specsheets
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Adsure Specs

To get the latest Adsure specs, download here.

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Partners Footer List

Partners: BBC.com

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BBC.com
bbc news

The world’s most trusted and high-quality international news brand.

What is BBC.com?

The BBC is the world’s most trusted international news broadcaster. Over half the global online audience watch or view the BBC on a monthly basis.

BBC.com delivers authentic journalism across all digital touch points. A truly global player with an increasing portfolio of local and regionalised sites that resonate deeply with audiences. BBC.com reaches over 151 million unique browsers globally each month across PCs, tablets and mobile devices. In Ireland, BBC.com receives 34 million page views, monthly. Two highly attractive audience segments significantly over-index across BBC platforms; Worldly Achievers and Culturally Curious.

Digitize works with advertisers and their agencies to help connect them with BBC’s curious and globally minded audience through advertising opportunities, bespoke branded content, and sponsorships.

From the latest immersive ad units to a suite of responsive display and video ads, mobile and app formats, and interactive pre-roll, BBC Advertising provides a stand-out visual tool kit to create powerful marketing solutions for brands across screens.

BBC Ireland Monthly Stats

  • 3.4M Unique Users on BBC.com
  • 2.4M Unique Users on BBC News
  • 1M Unique Users on BBC Sports
  • 420K Video Views on BBC YT Channels
  • 325K Unique Listeners on BBC Podcasts
How it Works
How it works How it works How it works How it works How it works How it works

How Brands can advertise on BBC?

The BBC Global News digital portfolio covers a broad range of up-to-minute international news, in-depth analysis, and feature content.

Advertise on BBC homepage, BBC News, BBC Sport, BBC Worklife, BBC Culture, BBC Future, BBC Travel, BBC Weather, and on premium video destination BBC Reel, across PCs, tablets and mobile devices.

Extend audiences and reach them through the BBC’s range of YouTube channels with 420k monthly video views in Ireland. A total of 13 Editorial Channels which include TopGear, BBC Earth and BBC Studios to name a few.

Listen without limits. 100’s of BBC produced award-winning podcasts are available commercially. The collection includes world class content under every theme imaginable, with new features produced by the minute, in the biggest-growing channel in media.
Advertisers can enjoy this premium inventory with vast targeting capabilities available.

Why Digitize

How Digitize works with BBC

  • Official Partner. BBC Global News appointed Digitize as Ireland Sales Partner in 2021.
  • Premium brand-safe placements. The BBC are committed to doing everything possible as a news publisher to ensure that advertisers are working within a brand safe environment.
  • Multiple ad solutions. Creative ad formats are important to keep your audience engaged. Choose from a variety of ad solutions for your Display, video, and audio campaigns.
  • Precision-targeted campaigns. Vast targeting solutions available for your Display, Video and Audio campaigns.
  • Quality campaign performance. From Reach to Conversion campaigns, we will share insights and learnings from your BBC campaigns.
  • Quick and easy buying solutions. Buy inventory programmatically through PMP and PG deals or set campaigns up directly with an IO buy.

Contact BBCadvertising@digitize.ie for more information.

Specsheets
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BBC Ad Specs

To get the latest BBC Ad Specs, download here.

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Partners Footer List

Our Partners: Channel 4

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Our Partners – All 4

Exclusive media sales partner for
C4 in Ireland since 2008

What is C4 Streaming?

Channel 4 Streaming (previously 4oD and All 4) is Channel 4’s world-class BVOD Player.
It’s available across 14 platforms in Ireland and is ideal for advertisers looking to associate themselves with award-winning and high-quality content. The content consists of catch-up programming straight from the TV ‘Catch Up’ favourites include, Gogglebox, Bake Off, Made in Chelsea, Married at First Sight & Hollyoaks. There are also free boxsets of C4’s most popular series and a vast library of archived shows. Channel 4 are committed to investing in exclusive streaming content, which has proved popular with our audience. Shows such as King of Queens and The Americans are not available on Linear TV but can be exclusively accessed on C4 Streaming. These shows, along with our archived content such as Derry Girls and The Inbetweeners, have attracted a significant number of viewers to the platform. Currently, our top-performing shows include Taskmaster, Frasier & Young Sheldon.
C4 Streaming ads are served across Desktop, Mobile, Big Screen & Connected Devices.

Channel 4 Stats

  • 600k+ unique users in Ireland
  • 20M+ monthly ad streams
  • 14,000 Hours of Content
How it works
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Why C4 Streaming?

Why Advertise on C4 Streaming?

  • Brand environment safe and engaging.
  • Unique targeting opportunities available.
  • Premium quality, award-winning programming, attentive audience.
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Partners Footer List

Our Partners: Adsure

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Adsure

Adsure is our independent trading desk that specialises in direct response campaigns via a hyper-contextual model.

What is Adsure?

Adsure is a unique programmatic advertising network in that we use only hyper-contextual data (that is, we read the page to determine both content and tone) to reach our audience. Instead of dropping cookies and tracking the behaviour of the online user, we use the webpage’s content to determine the audience. Our ads, therefore, are served on ‘best-fit’ webpages without having privacy concerns. As a result, Adsure is one of the few fully GDPR compliant ad networks in the market.

Unlike standard contextual models, this process identifies and analyses the tone of the content, and subsequently determines whether the attitude towards a topic holds a positive, neutral or negative opinion. This results in a far more intuitive ad matching.

Demographic Targeting. Key Segments

  • 98% internet users reached in Ireland
  • 300+ Pre-built semantic categories
  • Unlimited Custom categories
Adsure
How it works How it works How it works How it works How it works How it works

Why choose Adsure?

Since moving from a behavioural to a hyper-contextual model in 2018, we have gained year-on-year increases to the overall results of our campaigns. In 2020 for example, our existing clients experienced a 42% lift in conversion rates over 2019.

To capture each user’s intentions when browsing the web, our hyper-contextual model uses responsive and sentiment targeting to separate the webpage’s positive and negative keywords. By doing this, we achieve a much better understanding of the authentic relationship between the words. In response, your brand’s message will only be delivered to users (and websites) that have a suitable and positive attitude towards your brand, topic or industry.

Alongside creating a superior contextual analysis, such a method ensures brand safety. This means your advertisement can discover new channels, increase coverage and improve the overall performance of your campaign, while remaining on appropriate webpages.

Features

Some Noteable Features

  • Custom Brand-Specific Targeting: Alongside a large list of pre-built semantic and specialty categories, we shape custom segments and personas specific to your campaign. This results in delivering on content that relates only to your ad.
  • Verified Quality: Using our partner’s pre-bid solutions we can identify the content and the tone before offering a bid.
  • Complete Visibility: Monitor your campaign’s performance with daily automated reports, personalised with the metrics that are important to you.
Specsheets
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Spotify Ad Specs

To get the latest Spotify specs, download here.

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