Our Partners – C4
Exclusive media sales partner for
C4 in Ireland since 2008
What is C4 Streaming?
Channel 4 Streaming (previously 4oD and All 4) is Channel 4’s world-class BVOD Player.
It’s available across 14 platforms in Ireland and is ideal for advertisers looking to associate themselves with award-winning and high-quality content. The content consists of catch-up programming straight from the TV ‘Catch Up’ favourites include, Gogglebox, Bake Off, Made in Chelsea, Married at First Sight & Hollyoaks. There are also free boxsets of C4’s most popular series and a vast library of archived shows. Channel 4 are committed to investing in exclusive streaming content, which has proved popular with our audience. Shows such as King of Queens and The Americans are not available on Linear TV but can be exclusively accessed on C4 Streaming. These shows, along with our archived content such as Derry Girls and The Inbetweeners, have attracted a significant number of viewers to the platform. Currently, our top-performing shows include Taskmaster, Frasier & Young Sheldon.
C4 Streaming ads are served across Desktop, Mobile, Big Screen & Connected Devices.
Channel 4 Stats
- 600k+ unique users in Ireland
- 20M+ monthly ad streams
- 14,000 Hours of Content
How it works
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How brands can advertise with C4 Streaming?
C4 Streaming’s safe and engaging environment is ideal for advertisers that wish to reach out to an attentive audience across its multiple platforms. Registered user data allows advertisers to target the precise audiences, they want to reach.
Viewers register with first-party data such as name, gender, age, and location, which permits demographic targeting. Contextual targeting, meanwhile, allows brands to reach viewers based on the genre of content they’re watching – for example, Entertainment or Lifestyle. Alongside these, we can also offer Geo Targeting, Platform Targeting & Time Targeting.
Bespoke Targeting is also available where layering some of the above elements is possible to reach a more niche audience eg. Women 18-34 in Dublin.
Please contact us and let us know who your target audience is, we will then make recommendations and customise an opportunity specifically for your brand.
Why C4 Streaming?
Why Advertise on C4 Streaming?
- Brand environment safe and engaging.
- Unique targeting opportunities available.
- Premium quality, award-winning programming, attentive audience.
Specsheets
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All 4 Ad Specs
To get access to the latest Channel 4 assets, click here.
