Adsure is Digitize’s independent trading desk, that specialises in direct response campaigns via a hyper-contextual model.
What is Adsure?
Adsure is a unique ad network, due to the fact that we solely use a hyper-contextual model to reach our audience. Hyper-contextual targeting is an advanced, content focused form of audience targeting using the webpage’s language and tone. Instead of dropping cookies and tracking the behavior of the online user, we use the webpage’s content to determine the audience, and in consequence, our ads are served on ‘best-fit’ webpages without having privacy concerns. As a result, Adsure is one of the few ad networks in the country that are fully GDPR complaint.
Unlike standard contextual models, this process identifies and analyses the tone of the content, and subsequently determines whether the attitude towards a topic holds a positive, neutral, or negative opinion. In result, this ensures smarter ad matching.
Demographic Targeting. Key Segments
- 98% internet users reached in Ireland
- 300+ Pre-built semantic categories
- Unlimited Custom categories
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Why choose Adsure?
Since moving from a behavioural to a hyper-contextual model in 2018, we have gained year on year increases to our campaign’s overall results. For example in 2020, Adsure’s portfolio saw a 42% increase to their conversion rates from the previous year.
To capture each user’s frame of mind and intentions when browsing the web, our hyper-contextual model uses emotional and sentiment targeting to separate the webpage’s positive and negative keywords. By doing this, we get a better understanding of the actual relationship between the words, and in return, your brand’s messaging will only serve to users in the best possible mindset and across sites that have a suitable and positive attitude towards your brand, topic, or industry.
Alongside creating a superior contextual analysis, this method ensures brand safety, meaning your advertisement can explore new channels, increase coverage and improve the overall performance of your campaign, while remaining on suitable webpages.
Some Noteable Features
- Custom Brand-Specific Targeting: Alongside a large list of prebuilt semantic and specialty categories, we build custom segments and personas specific to your campaign. In result, we will only serve on content that relates to your Ad.
- Verified Quality: Using our partner’s pre-bid solutions we can identify the content and the user before offering a bid.
- Complete Visibility: Monitor your campaign’s performance with daily automated reports, personalised with the metric’s important to you.
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To get the latest Adsure specs, download it here.