Digitize New Media was established in Dublin in 2008 just before the economic crash of that year. Being born out of recession we learned quickly to run a business based on agility & innovation. In the decade that has passed we've continuously reinvented ourselves and listened carefully to the market to pre-empt trends and demands.
Ronan O'Loughlin, Sales Director, has 18 years experience in the advertising industry, half of which was spent in agencies such as CDP & Carat. Ronan manages all the commercial aspects of Digitize. Twitter: @ronanol - LinkedIn: ronanoloughlin - Skype: Ronanol
John Patten is a seasoned Media professional with a background in Print and TV. He's an active member of TV and Internet industry bodies, and he's also MD of Medialink, the TV Ad Sales Company.
All 4 is the global leading Video player of Channel 4. The archive contains in excess of 10,000 hours of content, most of which is unique to Channel 4. This includes box sets of Channel 4 classics like Father ted, The Inbetweeners & Teachers, and the World Dramas under the 'Walter Presents' series.
All 4 is available on desktop, Android and iOS platforms and will soon have Sky Set top Box and Smart TV availability (Due by Jan 2019)
Channel 4 programming falls largely under four main genres
Entertainment:
Lifestyle:
Factual:
Comedy:
Choose to build a schedule of shows relevant for your product such as Home
All 4 offers a suite of innovative Ad formats which bring Vod campaigns to life and allow deeper engagement and interaction between brands and customers.
Ad-Elect offers the user a choice of up to 4 video ads prior to All 4 content.
This provides the opportunity for advertisers to target viewers with a choice of tailored advertisements and creates a further level of interaction.
Puts the user in control Increased engagement - averaging to over double that of a standard pre-roll campaign.
An interactive ribbon scrolls along the bottom of the page featuring the items on display in the Pre-Roll. Consumers can browse these items, view price points and click through to purchase.
While the consumer interacts with the ribbon the Pre-Roll pauses increasing the dwell time with the Advertiser.
Ideal for Retail Advertisers.
Advertisers can now make their pre-roll ads on All 4 work even harder by introducing an interactive toolbar offering the user a range calls to action. For example:
Ad Expand allows the user to interact with the brand further without leaving the player.
Builds a microsite into the player which can incorporate extra clips, buy now button, etc.
Whilst the user interacts with the creative the pre-roll pauses increasing the dwell time and brand engagement.
Channel4 can now offer advertisers the opportunity to be the exclusive pause partner across each genre of All 4 on Channel4.com.
Each time a viewers presses pause, your animated or static ad will fill the player and remain until the user resumes or exits.
Advertisers can now showcase longer length ads on All 4 with Channel4's new click to long play format.
An ad of up to 40 seconds runs on 4OD. As this plays a static button remains over the video offering viewers the chance to view the full length ad, without leaving the 4od player.
A great way to increase dwell time with your advertising – perfect for Entertainment clients.
As music has becomes more interactive, Spotify has stood out as the key platform for streaming.
Our success is based on delivering the best possible product. We give the power to choose to listeners. They can personalise their music experience - ensuring positive associations with the platform.
Spotify allows users to listen free or subscribe to Spotify Premium. Every time users fire up Spotify, we'll suggest some great music for them right there and then. Whatever they're doing or feeling, we'll find playlists to match that mood. Users can listen to their favourite artists, check out new releases, or play the songs that transport them back in time.
Our audience are extremely engaged. The average user spends 148 mins per day listening to Spotify. That listening happens across multiple devices, allowing brands to own that conversation across multiple touchpoints. They're always on – they want music from morning to night, and they're keen to share their music with others. 2/3 of that sharing extends beyond Spotify, spreading out into social networks.
For an up to date ratecard please mail us on spotifytraffic@digitize.ie
In response to the General Data Protection Regulation, we have transformed AdSure into a 'Hyper-Contextual' platform, replacing our previous reliance on Behavioural & Retargeting techniques.
We see this as an enormous opportunity in the market for all our customers. Hyper-contextual is driven by semantic and environmental data and insights are powered by AI & data visualisation.
Please email us for a demo.
We rely on the Legitimate Interest as a legal basis for processing Personal Information for the following purposes:
To receive a more detailed version of the LIA, please mail us here.
The Personal Data is not PII (Personally Identifiable Information), and takes the form of a pseudonymised Unique User ID.
See our privacy policy page.
Digitize work with some of the biggest Mobile Advertising publishers and networks to offer Irish Advertisers access to the exploding smartphone audience. We offer both banner and rich media opportunities across several platforms. Currently we can deliver up to 500m impressions per month in Ireland and advertisers can target audience by Age, Gender, Location, Context, Network or Platform.
Cost per thousand, Cost per click or Cost per Download all available. Contact us for a quote.
Functionality includes Click to App Store, Click to iTunes, Click to Map, Click to Call, Click to Web.
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Representing your property using our extensive contacts within Irish advertising agencies and buying points.
Use our state of the art technology to sell your most valuable inventory at the highest CPMs at pre-agreed prices. Reduce your relevance in IOs and lessen the workload for your trafficking teams. Suitable for Tier 1 and Tier 2 inventory.
Harness the power of multiple demand sources connected to our RTB stack ensuring your unsold inventory is always sent to the highest paying advertiser with the highest fill rates. We monetise in 64 countries including all of Western Europe, The US, Canada, South America, Australia, Russia and much of Asia.
Digitize can provide expert consultancy and technical assistance on all aspects of publisher Ad trafficking. In certain instances we can provide an outsourced trafficking service where publishers can take advantage of our expertise in the area of Trafficking & Inventory Management.
Our Office:
15 Windsor Place, Dublin 2, Ireland
Tel: +353 (0)1 662 2380
Fax: +353 (0)1 686 5552
Email: info@digitize.ie
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