Toto, I’ve a feeling we’re not in Kansas anymore…

Posted on August 25, 2014

At the start of August, I finally crossed the divide to supplier side following 14 successive years in agency land. I’ve stepped into Lisa George’s seat at Spotify heading up sales for Ireland. To be honest it feels like a very natural move for me. 2013 was another strong year for online as it moved into second position just behind TV. I’ve spent the last 6 months studying digital marketing at night in DBS so that I’d be ready should an opportunity like this come up. I’m hoping my strong background in traditional advertising, blended with my new found digital marketing capabilities will stand me in good stead for the challenges ahead.

I haven’t started a new job for quite some time. I was with MediaVest for 10 years before taking a short career break to travel in China and Europe. When I returned late last year I moved into the familiar surrounds of another Core Media agency, Starcom, where I’ve spent the last 9 months. But this is different. No matter how far into your career you are, beginning a wholly new job is a challenge. The last two weeks have been both a stressful and exhilarating experience.

I spent much of last week in London in ‘Spotify Bootcamp’. The UK team are great. They made me feel part of the team straight away while still putting me through my paces. I now know all things Spotify.. or at least know where I can find all things I need to know to know all things Spotify. I’ve been brought through sales inductions and traffic inductions. I’ve sat in on sales meetings and been all over London meeting agency people who, to a man, have some of the most bewildering job titles I’ve ever come across. I even had time to get cheesed off at all the ‘tourists’ in London.

I’m exhausted! Who knew learning new things could take so much out of you. But it’s been great fun too and I can’t wait to see what next week has in store for me.

Stuart Matthews, Spotify expert in training

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