The Super Bowl match-up has been decided, the Seahawks will defend their title against Tom Brady’s Patriots on Feb 1st. If you’ve seen the last two games you’ll know the Super Bowl is going to be all out war.
The Patriots of course are now defending themselves following their win, they allegedly used deflated balls while thrashing the Colts last Sunday. With #deflatedballs and #deflategate quickly trending on Twitter some advertisers have been quick to turn around some clever ads even before the game begins. My favourite has to be Krispy Kreme’s response as seen below….and now I want a Krispy Kreme!
The Super Bowl is the most watched American TV broadcast and one of the world’s most watched sports events annually. The Super Bowl 2014 had an average viewership of 111.5 million and Bruno Mars’ Half Time show attracted 115.3 million viewers both breaking the record set by the previous year. In fact the Super Bowl has attracted American TV record breaking viewers for four of the last five years so it’s no wonder advertisers are keen to get involved. Each year advertisers spend millions on their prime spots during the action, if it’s not the football you’re talking about on Feb 2nd it will be the show stopping commercials. The commercial breaks have become a cultural phenomenon but such prominence comes at a high price, on average a 30″ spot costs $4 million!!
Last year brands went into the ultimate marketing showdown from the cute Budweiser puppy and horse friendship to celebrity endorsements from Scarlet Johannson, James Franco, Bob Dylan, The Muppets and Carmen Electra to name but a few.This year’s confirmed advertisers include Victoria Secret, Nissan, Coca-Cola, Doritos, BMW and Dove. Each year seems to get bigger and better so we’re excited to see what advertisers have in store for us on Feb 1st. You can catch up with last year’s showdown below.