We’re delighted to have Cadbury back on 4oD again this year with their interactive Egg ‘n’ Spoon campaign.The campaign is continuing on from the same period last year, the tempting run up to Easter Sunday. This year however they have made a few tweaks to make it even more rewarding to spend time with the brand.
The Pre-Roll unit loads as usual but has an interactive bug on the left hand side, once you click on this format the bug opens to micro-site.The Ad Bloom unit is built to house product information, games, videos etc the consumer can view and engage with without having to leave the player and open a new tab. The Cadbury Egg ‘n’ Spoon format contains a fun video demonstration of the intricate dance from the commercial, product information including where to buy, social buttons and an addictive game. (See video below) The game is very simple, just catch as many falling eggs in your spoon as you can. I challenge anyone to play the game once and not be tempted to beat their top score the next time. Mine is currently 40……
Cadbury are capturing the attention of consumers and luring them to interact with and increase brand dwell time when the chocolate market is at it’s most competitive. Interactive formats are much more memorable and enable brands to cut through the clutter and interest consumers. The stats speak for themselves, the average dwell time for interactive campaigns, such as this, is three times the average Pre-Roll with a CTR of 10%, pretty impressive don’t you think!
Contact me at Carole@Digitize.ie or on 01-662-2380 for details on other interactive options.