What does Digitize do?
Digitize New Media Limited (“Digitize”) provides online media buying services via it’s performance network to it’s advertiser and agency clients. In doing so we utilise a technology to help ensure that our client’s adverts are shown to the most relevant users on the most relevant websites. Generally, an internet user’s computer comes into contact with Digitizes technology when a user visits a website, or views an ad, connecting to our technology platform. As a general rule of thumb advertisers pay more for relevant and targeted advertising which supports online publishers in continuing to provide us with the free online content that we all love.
Types of information our technology collects
Personally Identifiable Information
We don’t collect or use Personally Identifiable Information (“PII”) via our Technology. For sake of clarity, Digitize does not collect or use your name, address, phone number, e-mail address, Social/National Insurance Number, credit card information, or anything else that can personally identify you.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information (“Non-PII”) via our Technology which may include but not limited to your IP host address, date and time of ad request, and pages viewed.
Cookies and Web Beacons
What are cookies?
Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user returns to a website or goes to another website. Cookies are often used by companies to collect and send information about a user’s website visit – for example, number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information helps companies improve a user’s online experience in many ways: for example, by allowing companies to monitor website performance, make the website easier to use, measure the effectiveness of their promotional placements, and tailor their website to better match a user’s interests and preferences.Cookies cannot be used to access any other data on a user’s hard drive, or to personally identify them. Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.
How is our information secured and protected?
All of the user data collected by Digitize is stored only in aggregate form meaning that information about a specific user cannot be retrieved. Even so we maintain physical, electronic, and administrative safeguards to protect all our data from accidental, unauthorised or unlawful access, use, modification, disclosure, loss, or destruction. The data is kept on a secure server and we restrict access to the data solely to authorized users. No security measures, however thorough, are perfect and there can be no absolute assurance of security and therefore, we cannot and do not offer an absolute guarantee or warrant the security of the information we possess.
As described above, Digitize stores only aggregated data on its servers. We may disclose Non-PII information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Also, in the event that Digitize is merged into another company, or another company acquires all or substantially all of Digitize’s assets, including, without limitation, in the event of bankruptcy, all data compiled or owned by Digitize may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.
Controlling the use of your information
Opt-out from our cookies
If you’d like to opt-out from having Digitize collect your Non-PII via our Technology, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to tailor our online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
The services of Digitize are not intended for persons under 13 years of age. Digitize’s performance network products and services are not developed for or directed at children. We do not knowingly solicit or collect any personally identifiable information from children under the age of 13 nor do we knowingly market our products or services to children under the age of 13.
Changes to our policy
We may revise this Policy at any time. Any changes and/or updates to the Policy will be updated directly on this page. We encourage you to visit this page periodically to review our current Policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this Policy we will advise our clients in advance.
Digitize New Media Ltd,
15 Windsor Place,
Off Lr Pembroke Street,