Consumer trust in online advertising growing - Nielsen

Publish Date

13 Apr

Category

Online Advertising

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Nielsen’s Global Trust in Advertising Survey of more than 28,000 Internet respondents in 56 countries found while confidence in TV, newspaper and magazine ads declined sharply in recent years, trust in online ads continued a steady rise.
Ads viewed in search engine results are trusted by 40 percent of global respondents in Nielsen’s survey, up from 34 percent in 2007. Meanwhile, the study found that 36 per cent of consumers trust video ads, the same number that deem sponsored ads on social media sites trustworthy.
Randall Beard, global head of Advertiser Solutions at Nielsen, said: “The growth in trust for online search and display ads over the past four years should give marketers increased confidence in putting more of their ad dollars into this medium.”
Elsewhere, the Nielsen survey revealed that one-third of global respondents trust video or banner display ads on mobile devices such as tablets or smartphones, while 29 per cent said they trust mobile phone text ads.