RTE plans to increase digital revenues to 15 per cent of total by 2015
- Publish Date
- 25 Nov
- Category
- Online Advertising
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Speaking to a conference on online business models organised by Irish employers group Ibec, he said while RTE earned 100 million euro from TV and 27 million euro from radio advertising in 2010, its revenues from all digital services was just 3.5 million euro.
However, Curran said the projected growth in the Irish online advertising market and RTE’s share of it would be insufficient to balance the expected long-term decline in traditional advertising.
Curran told the conference: “This is simply not sufficient to either make up for the long-term displacement of TV and radio advertising revenues or to support the development of the kind of digital services essential if RTÉ is to remain relevant in the increasingly digital lives of Irish people.”
He commented: “At present, we are examining the different possible content types and mixes for different audiences, pricing strategies and technology and partnership options for these new types of services. Some may be free and ad-funded, some may be subscription-based, some may be event-based, some may be sponsored and some may combine different commercial elements.”
RTE recently set up a new division – RTÉ Digital – for its digital strategy and the broadcaster will offer multidisciplinary training for its staff to create content on numerous platforms.
It is also considering new digital content models, such as digital merchandising, companion applications for two-screen experiences and premium-based video-on-demand services for international audiences.
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