News & Resources Archives
2012
November
- News : Irish online advertising rose 12.8 per cent in first half of 2012 – IAB (Categories: Online Advertising)
October
- News : Just 55 per cent of UK businesses making significant use of social media (Categories: Online Advertising)
- News : US Online Advertising Body Rejects Microsoft Do-Not-Track Browser Default (Categories: Online Advertising)
September
- News : Consumers need better understanding of data sharing - report (Categories: Online Advertising)
- News : Screen size important for ad effectiveness but other variables more so (Categories: Online Advertising)
- News : Just two-thirds of UK’s most websites comply with EU cookie law (Categories: Online Advertising)
August
- News : Advertisers set to target online consumers based on web and TV habits writes Seamus Blacoe (Categories: Online Advertising)
July
- News : Most U.S. marketers spend less than 20 per cent of budget on social (Categories: Online Advertising)
- News : Digitize new selling Spil Gaming Network in Ireland (Categories: Online Advertising)
- News : U.S. Senate told no need for new online privacy regulation (Categories: Online Advertising)
June
- News : Irish mobile broadband penetration among highest in EU writes Seamus Blacoe (Categories: Online Advertising)
May
- News : Online Adverts acceptable compromise for free internet access - survey (Categories: Online Advertising)
- News : E!online now being represented in Ireland by Digitize (Categories: Digitize News, Irish Market, Online Advertising)
- News : Marketers must shape online regulation – ISBA president Woods (Categories: Online Advertising)
April
- News : Online adspend grows 19.6 per cent to 132 million, writes Seamus Blacoe (Categories: Online Advertising)
- News : Consumer trust in online advertising growing - Nielsen (Categories: Online Advertising)
March
- News : US ‘do-not-track’ option expected before year end: FTC’s Leibowitz (Categories: Online Advertising)
- News : Nielsen and GroupM to set up combined TV/Internet ratings service (Categories: Online Advertising)
- News : Size of Display advertisements do matter, writes Seamus Blacoe (Categories: Online Advertising)
- News : 64 per cent of UK online video users exposed to video ads, writes Seamus Blacoe (Categories: Online Advertising)
- News : 43 per cent of Irish consumers shopped online in 2011 (Categories: Online Advertising)
February
- News : Benefit of online UK car ads exceed click-through metrics - IAB study (Categories: Online Advertising)
- News : US news sites fail to attract traditional advertisers online - study (Categories: Online Advertising)
January
- News : Industry dialogue continues with EU on Online Behavioural Advertising (Categories: Online Advertising)
- News : Industry dialogue continues with EU on Online Behavioural Advertising (Categories: Online Advertising)
- News : U.S. digital brand advertising could overtake response in 2012 - survey (Categories: Online Advertising)
2011
November
- News : Firms Still Unsure about Social Media Strategies - Accenture (Categories: Online Advertising)
- News : RTE plans to increase digital revenues to 15 per cent of total by 2015 (Categories: Online Advertising)
- News : Irish online adspend up 20.5 per cent in H1 2011 – IAB/PwC (Categories: Online Advertising)
October
- News : Credit card transactions could be used to target online ads - WSJ (Categories: Online Advertising)
- News : UK consumers set to spend 19 bln stg on m-commerce by 2021 - Barclays (Categories: Online Advertising)
- News : Traditional online ad audience measurements fall short: Nielsen (Categories: Online Advertising)
September
- News : Irish advertising recovery to be underpinned by digital: PwC forecast (Categories: Online Advertising)
- News : Use of Online Ad Networks Rising Across US, Europe - survey (Categories: Online Advertising)
- Resources : http://www.mastersinadvertising.org
- News : Yahoo, Microsoft and AOL plan ad link-up (Categories: Online Advertising)
July
- News : Twitter introduces ‘promoted tweets’ to boost ad revenue, writes Seamus Blacoe (Categories: Online Advertising)
- News : Email marketing still an important marketing tool in Ireland, writes Seamus Blacoe (Categories: Online Advertising)
- News : Changes needed to reap benefits of social commerce: UK research (Categories: Online Advertising)
- News : U.S. Display set to overtake Search Ad spending by 2015: forecast (Categories: Online Advertising)
June
- News : Display drives 15.3 per cent growth in 2010 Euro Online Advertising: IAB (Categories: Online Advertising)
May
- News : UK minister calls for ‘light touch’ approach to EU cookies directive (Categories: Online Advertising)
- News : Journalists need to rethink online models - report (Categories: Online Advertising)
- News : Facebook corners 31.2 per cent of U.S. display ad market in Q1 - report (Categories: Online Advertising)
April
- News : Irish online adspend surged 13.5 per cent in 2010 – IAB report (Categories: Online Advertising)
- News : Quarter of all UK adspend in 2010 was online (Categories: Online Advertising)
- News : INM finally takes digital world seriously (Categories: Online Advertising)
March
- News : Six New Online Ad Formats Selected at US IAB Conference (Categories: Online Advertising)
- News : Irish marketers see major opportunities in social media: survey (Categories: Online Advertising)
- News : UK ASA To Police Online Adverts And Website Content (Categories: Online Advertising)
February
- News : Nielsen Supports System for Tracking Digital Ads (Categories: Online Advertising)
- News : IPad specific digital newspaper launched in US (Categories: Online Advertising)
January
- News : Irish Online Media Spend Set To Grow 11 per cent in 2011: Agency Forecast (Categories: Online Advertising)
- News : European Competition Commission investigates Google (Categories: Online Advertising)
- News : Broadband now just below EU average (Categories: Online Advertising)
2010
November
- News : Digitize joins IAB Ireland (Categories: Online Advertising)
- News : Digital AdSpend well up in H1 ‘10 (Categories: Online Advertising)
July
- News : Netshelter competition winner (Categories: Online Advertising)
March
- News : US Online Advertising Spend to Overtake Print Revenue in 2010 (Categories: Online Advertising)
2009
December
- News : UK Publisher Rate Card Prices Holding Firm And Revenue On The Rise (Categories: Online Advertising)
October
- News : DIGITIZE IS FIRST IRISH DIGITAL AD AGENCY TO JOIN ‘BEST PRACTICE’ COUNCIL (Categories: Online Advertising)
August
- News : UK Office of Fair Trading to investigate targeted ads and pricing online (Categories: Online Advertising)
July
- News : Partial disconnect over ad effectiveness - survey (Categories: Online Advertising)
- News : Consumers see need for online advertising - Survey (Categories: Online Advertising)
- News : UK online advertising growth to slow in 2009: report (Categories: Online Advertising)
- News : US Online Ad Industry Announces Self-Regulatory Guidelines (Categories: Online Advertising)
June
- News : Great Digital Video! (Categories: Online Advertising)
- News : UK Trade Body Close to Online Measurement Agreement (Categories: Online Advertising)
May
- News : Click Measurement Guidelines Agreed on by US Online Ad Group (Categories: Online Advertising)
- News : Euro advertisers shift to Internet continues as credit crunch bites: EIAA (Categories: Online Advertising)
April
- News : EU MAY SUE UK OVER ONLINE AD TECHNOLOGY (Categories: Online Advertising)
- Resources : 2008 online spend growth
- News : Twitter Enters Online Advertising With Microsoft Deal (Categories: Online Advertising)
- News : Younger browsers more receptive to entertaining adverts - Survey (Categories: Online Advertising)
March
- News : Ad Click-Through Rates vary with country, season and size - Adtech analysis (Categories: Online Advertising)
- News : UK Online Behavioural Advertising Guidelines Launched (Categories: Online Advertising)
February
- News : Consumers More Receptive to Online Adverts Later in Day - IAB Survey (Categories: Online Advertising)
- News : New Behavioural Advertising Guidelines unveiled in US (Categories: Online Advertising)
- News : Online Ad spend slowing (Categories: Online Advertising)
January
- News : Retailers not tracking online marketing campaigns (Categories: Online Advertising)
- News : Landmark Ruling on Misleading Website Visitor Numbers (Categories: Online Advertising)
- News : UK Online spend to grow in 2009 (Categories: Online Advertising)
- Resources : Comreg Report Q3 2008
2008
December
- News : Online forecast 2009 (Categories: Online Advertising)
November
- News : U.S. Q3 Internet Ad Revenues rise but at slower rate (Categories: International Market, Online Advertising)
- News : Recessionary Adspend Benefits Firms in Upturn (Categories: Online Advertising, Report)
October
- News : US Q2 online ad sales dip (Categories: International Market, Online Advertising, Report)
- Resources : JNIR highlights
- Resources : Comreg Q2 2008 Report Highlights
- News : Online Gets Larger Share of Irish Marketing Budgets (Categories: Irish Market, Online Advertising, Survey)
September
- News : Yahoo! unveils upgrade to display ad system (Categories: Technology, Online Advertising)
- News : Online Advertising set to continue growth (Categories: Online Advertising, Survey)
