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Younger browsers more receptive to entertaining adverts - Survey

Publish Date: 3 Apr
Category: Online Advertising
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The research found that newer forms of online advertising such as video, in-game advertising and interactive adverts on social-networking sites are gaining ground.

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Ad Click-Through Rates vary with country, season and size - Adtech analysis

Publish Date: 13 Mar
Category: Online Advertising
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Click through rates on online display adverts vary in accordance with the nationality of the browser, the time of year and the size of the ad, according to analysis from digital marketing consultancy ADTECH.

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UK Online Behavioural Advertising Guidelines Launched

Publish Date: 11 Mar
Category: Online Advertising
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A set of privacy guidelines for online advertisers that targets users based on their browsing activity has just been launched by the UK Internet Advertising Bureau (IABUK) in collaboration with the dominant industry players.

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Consumers More Receptive to Online Adverts Later in Day - IAB Survey

Publish Date: 25 Feb
Category: Online Advertising
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Internet consumers believe they are most likely to pay attention to online advertisements from the early evening onwards, while younger audiences are more likely to pay more attention to digital advertising as the day progresses, according to the latest survey from the UK’s Internet Advertising Bureau (IABUK) and Lightspeed Research.

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