Recent News
- Online Adverts acceptable compromise for free internet access - survey
- E!online now being represented in Ireland by Digitize
- Marketers must shape online regulation – ISBA president Woods
- Online adspend grows 19.6 per cent to 132 million, writes Seamus Blacoe
- Consumer trust in online advertising growing - Nielsen
News Archives
Latest Online Advertising News
US ‘do-not-track’ option expected before year end: FTC’s Leibowitz
- Publish Date
- 30 Mar
- Category
- Online Advertising
- Comments
- 0 Comments
The creation of a ‘do-not-track’ option for internet users by the US online advertising industry is expected by the end of the year, according to US Federal Trade Commission Chairman Jonathan Leibowitz in a recent testimony to the US House Energy and Commerce Committee.
Nielsen and GroupM to set up combined TV/Internet ratings service
- Publish Date
- 26 Mar
- Category
- Online Advertising
- Comments
- 0 Comments
Advertisement research company Nielsen recently announced that it is working with WPP media agency GroupM on the launch of a cross-platform campaign ratings’ service that will provide integrated TV and online viewing metrics.
Size of Display advertisements do matter, writes Seamus Blacoe
- Publish Date
- 16 Mar
- Category
- Online Advertising
- Comments
- 0 Comments
New larger brand friendly display online advertising formats are more effective than previous formats, according to a new international study by research agency Millward Brown.
64 per cent of UK online video users exposed to video ads, writes Seamus Blacoe
- Publish Date
- 9 Mar
- Category
- Online Advertising
- Comments
- 0 Comments
Some two-thirds (64.1 per cent) of the UK online video audience was exposed to an online ad in January, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement, according to latest research from digital marketing firm comScore.
43 per cent of Irish consumers shopped online in 2011
- Publish Date
- 6 Mar
- Category
- Online Advertising
- Comments
- 0 Comments
Some 43 per cent of Irish consumers bought either a service or a product online in 2011, up from the 36 per cent recorded in 2010, according to the latest quarterly ‘State of the Net’ bulletin from online consultants AMAS.
