Recent News
- Irish online advertising rose 12.8 per cent in first half of 2012 – IAB
- Just 55 per cent of UK businesses making significant use of social media
- US Online Advertising Body Rejects Microsoft Do-Not-Track Browser Default
- Consumers need better understanding of data sharing - report
- Screen size important for ad effectiveness but other variables more so
News Archives
Latest Online Advertising News
Irish mobile broadband penetration among highest in EU writes Seamus Blacoe
- Publish Date
- 26 Jun
- Category
- Online Advertising
- Comments
- 0 Comments
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Online Adverts acceptable compromise for free internet access - survey
- Publish Date
- 11 May
- Category
- Online Advertising
- Comments
- 0 Comments
Just over half of UK consumers are happy to see online advertising because it supports online services and content at little or no extra cost, while 61 per cent expect a large portion of the internet would disappear without it, according to a recent survey by IAB UK and ValueClick.
E!online now being represented in Ireland by Digitize
- Publish Date
- 9 May
- Category
- Digitize News, Irish Market, Online Advertising
- Comments
- 0 Comments
The Entertainment Channel online is finally available to local advertisers who want to connect with its loyal Wo 15-34 audience.
Marketers must shape online regulation – ISBA president Woods
- Publish Date
- 4 May
- Category
- Online Advertising
- Comments
- 0 Comments
Online marketers in the UK and across Europe must shape the debate on online regulation and be willing to take effective self-regulation, according to Incorporated Society of British Advertisers (ISBA) President and Coca Cola General Manager Jon Woods.
Online adspend grows 19.6 per cent to 132 million, writes Seamus Blacoe
- Publish Date
- 20 Apr
- Category
- Online Advertising
- Comments
- 0 Comments
Online advertising in Ireland grew a whopping 19.6 per cent in 2011 to an estimated 132 million euro, according to the 2011 IAB PwC Online Adspend study from IAB Ireland and PwC.
