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- Online Adverts acceptable compromise for free internet access - survey
- E!online now being represented in Ireland by Digitize
- Marketers must shape online regulation – ISBA president Woods
- Online adspend grows 19.6 per cent to 132 million, writes Seamus Blacoe
- Consumer trust in online advertising growing - Nielsen
News Archives
Latest Online Advertising News
Benefit of online UK car ads exceed click-through metrics - IAB study
- Publish Date
- 24 Feb
- Category
- Online Advertising
- Comments
- 0 Comments
The benefit of online advertising exceeds just the simple click-through metrics of display ads because it also engenders a positive latent brand effect, according to the latest research into the UK automotive sector by the Internet Advertising Bureau UK (IAB).
US news sites fail to attract traditional advertisers online - study
- Publish Date
- 19 Feb
- Category
- Online Advertising
- Comments
- 0 Comments
US news websites have had little success in getting advertisers from traditional platforms to move online and ads they do have tend not to be targeted based on the interests of users, according to a recent study of 22 of the top sites by the Pew Research Centre’s Project for Excellence in Journalism.
Industry dialogue continues with EU on Online Behavioural Advertising
- Publish Date
- 27 Jan
- Category
- Online Advertising
- Comments
- 0 Comments
IAB Europe and the EASA (European Advertising Standards Alliance) have welcomed continuing dialogue with the EU on OBA (Online Behavioural Advertising) in the wake of the European Commission’s roundtable on the subject on 18 January 2012.
Industry dialogue continues with EU on Online Behavioural Advertising
- Publish Date
- 27 Jan
- Category
- Online Advertising
- Comments
- 0 Comments
IAB Europe and the EASA (European Advertising Standards Alliance) have welcomed continuing dialogue with the EU on OBA (Online Behavioural Advertising) in the wake of the European Commission’s roundtable on the subject on 18 January 2012.
U.S. digital brand advertising could overtake response in 2012 - survey
- Publish Date
- 16 Jan
- Category
- Online Advertising
- Comments
- 0 Comments
U.S. digital brand advertising could overtake online direct response advertising for the first time ever in 2012, according to a state of the industry survey from media company Digiday and market research firm Vizu.
