Latest Online Advertising News

Benefit of online UK car ads exceed click-through metrics - IAB study

Benefit of online UK car ads exceed click-through metrics - IAB study

Publish Date
24 Feb
Category
Online Advertising
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The benefit of online advertising exceeds just the simple click-through metrics of display ads because it also engenders a positive latent brand effect, according to the latest research into the UK automotive sector by the Internet Advertising Bureau UK (IAB).

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US news sites fail to attract traditional advertisers online - study

US news sites fail to attract traditional advertisers online - study

Publish Date
19 Feb
Category
Online Advertising
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US news websites have had little success in getting advertisers from traditional platforms to move online and ads they do have tend not to be targeted based on the interests of users, according to a recent study of 22 of the top sites by the Pew Research Centre’s Project for Excellence in Journalism.

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Industry dialogue continues with EU on Online Behavioural Advertising

Industry dialogue continues with EU on Online Behavioural Advertising

Publish Date
27 Jan
Category
Online Advertising
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IAB Europe and the EASA (European Advertising Standards Alliance) have welcomed continuing dialogue with the EU on OBA (Online Behavioural Advertising) in the wake of the European Commission’s roundtable on the subject on 18 January 2012.

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Industry dialogue continues with EU on Online Behavioural Advertising

Industry dialogue continues with EU on Online Behavioural Advertising

Publish Date
27 Jan
Category
Online Advertising
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IAB Europe and the EASA (European Advertising Standards Alliance) have welcomed continuing dialogue with the EU on OBA (Online Behavioural Advertising) in the wake of the European Commission’s roundtable on the subject on 18 January 2012.

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U.S. digital brand advertising could overtake response in 2012 - survey

U.S. digital brand advertising could overtake response in 2012 - survey

Publish Date
16 Jan
Category
Online Advertising
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U.S. digital brand advertising could overtake online direct response advertising for the first time ever in 2012, according to a state of the industry survey from media company Digiday and market research firm Vizu.

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