- Irish online advertising rose 12.8 per cent in first half of 2012 – IAB
- Just 55 per cent of UK businesses making significant use of social media
- US Online Advertising Body Rejects Microsoft Do-Not-Track Browser Default
- Consumers need better understanding of data sharing - report
- Screen size important for ad effectiveness but other variables more so
Latest Online Advertising News
Just over half of UK consumers are happy to see online advertising because it supports online services and content at little or no extra cost, while 61 per cent expect a large portion of the internet would disappear without it, according to a recent survey by IAB UK and ValueClick.
The Entertainment Channel online is finally available to local advertisers who want to connect with its loyal Wo 15-34 audience.
Online marketers in the UK and across Europe must shape the debate on online regulation and be willing to take effective self-regulation, according to Incorporated Society of British Advertisers (ISBA) President and Coca Cola General Manager Jon Woods.
Online advertising in Ireland grew a whopping 19.6 per cent in 2011 to an estimated 132 million euro, according to the 2011 IAB PwC Online Adspend study from IAB Ireland and PwC.