Digitize New Media is a market leading Digital Advertising Company, specializing in Video on Demand (VOD), Premium Display & Programmatic campaigns. We partner some of the webs most innovative advertising platforms such as Channel 4's All4.com & Spotify, and we also have developed a suite of our own products such as AdSure & Chillie.tv.

Who We Are

Digitize was established in early 2008, with the goal of providing new and innovative digital advertising solutions to the Advertising market in Ireland. Digitize specialises in a number of areas:

  • State of the art VOD products including 4OD
  • Representing premium brand sites in the Irish market
  • Performance based networks for both the Irish and International markets
  • Unique bespoke email products
  • Mobile Advertising

Ronan O'Loughlin, Sales Director, has 18 years experience in the advertising industry, half of which was spent in agencies such as CDP & Carat. Ronan manages all the commercial aspects of Digitize. Twitter: @ronanol - LinkedIn: ronanoloughlin - Skype: Ronanol

John Patten is a seasoned Media professional with a background in Print and TV. He's an active member of TV and Internet industry bodies, and he's also MD of Medialink, the TV Ad Sales Company.

Our Work

A selection of advertisers who have recently advertised with us


Digitize has a wide range of VoD opportunities delivering quality content for broad or niche audiences. Channel 4's All 4 is one of largest catch up players in the market with the most extensive collection of over 30 years of quality content. All our mid form VoD opportunities come under our Chillie.tv brand


All 4 has over 30 years of quality content available for you to watch when you want, when you want. All 4 is available on Desktop, IOS and Android platforms. Advertisers have a range of targeting opportunities available to tailor their campaigns. All 4 and their production partners develop a variety of Ad Enhancement units to increase consumer interaction and engagement levels.

All 4 Targeting

All 4 offers Advertisers the ability to tailor their campaigns via three targeting options. Click on the links below or contact us to discuss in further detail.

All 4 - Ad Enhancements

Channel 4 now offers a suite of innovative Ad formats which bring Vod campaigns to life and allow deeper engagement and interaction between brands and customers.


Chillie.tv is the Mid and Short-form VOD network from Digitize New Media, and comprises of some of the web's strongest brands in global entertainment, with unique and original content plus online editions of TV content.

Chillie.tv offers advertisers the opportunity to tailor their own VOD buys and only one set of tags are needed to run a campaign across many sites.

A single report gives combined coverage and frequency plus metrics such as completion rates, engagement rates etc.


Spotify is the best music streaming service on the planet. It's a brilliant, all-inclusive music platform that lets users listen to all the music they love and to explore new music.

Users build their own music libraries within Spotify and can share all their favourite bands, albums, singles and songs. They are doing something they love and that's listening to the music. This offers Advertisers a unique and powerful environment in which to engage with their audience.


As music has becomes more interactive, Spotify has stood out as the key platform for streaming.

Our success is based on delivering the best possible product. We give the power to choose to listeners. They can personalise their music experience - ensuring positive associations with the platform.

Spotify allows users to listen free or subscribe to Spotify Premium. Every time users fire up Spotify, we'll suggest some great music for them right there and then. Whatever they're doing or feeling, we'll find playlists to match that mood. Users can listen to their favourite artists, check out new releases, or play the songs that transport them back in time.

Our audience are extremely engaged. The average user spends 148 mins per day listening to Spotify. That listening happens across multiple devices, allowing brands to own that conversation across multiple touchpoints. They're always on – they want music from morning to night, and they're keen to share their music with others. 2/3 of that sharing extends beyond Spotify, spreading out into social networks.

Premium Display

Digitize represents market leading websites which offer unique opportunities to target niche audiences with high impact Ad formats.


Sites like Channel4.com, IGN.com, Miniclip.com & WWE.com are the market leaders in their respective specialist areas and offer unique opportunities to target niche audiences with high impact, high engagement formats.

Netshelter bring together hundreds of sites to form the largest single point on the web for Womens interest, and technology content respectively.


Programmatic &
Real Time Bidding (RTB)

We are display digital trading experts. Adsure is our cutting edge, 3rd generation, international class ad network.


Our RTB performance platform Adsure combines our proprietary data management stack with a suite of unique bidding, analytics and optimisation tools. Integrating these tools with market leading 3rd party enhancements enables us to build custom targeting algorithms and drive actionable insights for campaign optimization.

Holistic Programmatic

Algorithmically blending contextual, behavioural and retargeting strategies programmatically to drive efficiencies and ensure advertisers meet their branding, prospecting and remarketing goals.

Real Time Optimization

Scoring and segmenting users in real-time to ensure the most relevant messages are programmatically shown to the target audience at all times. A key tool in discovering potential customers and driving users through to the advertiser's website.

Predictive Modelling

Using machine learning across more than a billion data points to leverage statistics and predict outcomes. Campaigns are shaped and audiences are targeted based on these outputs to drive greater efficiencies.

Data Unlocking

Working with our proprietary DMP, our data science team develop custom solutions designed to unlock the value within advertiser and campaign data. Identifying insights hidden in the data enables us to drive programmatic performance. Combining these we construct dynamically updated behavioural segments (DUBS) of high value users along with unique look-a-like segments to increase reach and scale.


Deliver effective CPM & CPC campaigns on thousands of Smartphone Apps & Mobile Sites through our mobile network.


Digitize work with some of the biggest Mobile Advertising publishers and networks to offer Irish Advertisers access to the exploding smartphone audience. We offer both banner and rich media opportunities across several platforms. Currently we can deliver up to 500m impressions per month in Ireland and advertisers can target audience by Age, Gender, Location, Context, Network or Platform.


Cost per thousand, Cost per click or Cost per Download all available. Contact us for a quote.


Functionality includes Click to App Store, Click to iTunes, Click to Map, Click to Call, Click to Web.

Specs: (MMA & IAB std)

.gif, .png, .jpg for stills; Animated gif for animation


We deliver bespoke targeted email campaigns through our partner iMail Global, the world's leading Email marketing Company.


iMail has a database of over 280m individuals worldwide including 450K in Ireland and 6m in the UK. Data is collected from over 250 blue chip publishers worldwide. Site list upon request. Advertisers can tailor their own database using filters including the following

  • Country/Region
  • Age
  • Gender
  • Income
  • Occupation
  • Area of Interest
  • Company Size
  • Industry Type

Minimum opening rates of 40% guaranteed. Minimum click through rate of 4% guaranteed. Access to daily live reports.

Publisher Services

Digitize provides comprehensive services to Publishers looking to monetise their inventory worldwide. Advertisers can harness the power of our multilayered approach to unlock the true value of their inventory.

Premium Representation (Ireland only)

Representing your property using our extensive contacts within Irish advertising agencies and buying points.

Programmatic Direct

Use our state of the art technology to sell your most valuable inventory at the highest CPMs at pre-agreed prices. Reduce your relevance in IOs and lessen the workload for your trafficking teams. Suitable for Tier 1 and Tier 2 inventory.


Harness the power of multiple demand sources connected to our RTB stack ensuring your unsold inventory is always sent to the highest paying advertiser with the highest fill rates. We monetise in 64 countries including all of Western Europe, The US, Canada, South America, Australia, Russia and much of Asia.


Digitize can provide expert consultancy and technical assistance on all aspects of publisher Ad trafficking. In certain instances we can provide an outsourced trafficking service where publishers can take advantage of our expertise in the area of Trafficking & Inventory Management.

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Our Office:

15 Windsor Place, Dublin 2, Ireland

Tel: +353 (0)1 662 2380

Fax: +353 (0)1 686 5552

Email: info@digitize.ie

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